You may not realize it now, but blogs have come a very long way from just being a communication technology. Blogs are becoming the backbones of internet marketing campaigns. A blog on a high traffic site can bring your website traffic just by mentioning your site (in a link called a backlink or link back)! Blogging for backlinks is a new art form that people are trying to get their sites higher ranked on search engines. The beauty of this technique is everyone wins. When you blog you add to the value of the internet, and when you backlink to your site or others your installing the pipes that will flow traffic to more and more resources!