There are many mortgage originators out there who are able to get leads before they even get as far as their realtor. If you are apprised of current mortgage loan marketing conditions, or new and niche loan programs, and communicate by email with prospects and clients, some agents are like messengers, in that they must be the first ones to know so they can pass it along before anyone else does. Identify your niche. Make a list of all of the possible niches you could market based on your knowledge, location, and interests. Your list may include a market segment, or a loan type, or even a geographical location.