Buying display stands is not enough these days. If your competitor booth is selling something exactly like what your selling then you have to beat them out in how you display your items. One way is to get both a good display stand and a display poster to match. Use the poster to really draw attention to your stuff. I once had a poster with a kid on it acting whacky but made the display stand a part of the picture, as if he was actually holding the bubble gum packs I was selling. It was a hit and we did more business!