When I first started out in business some twenty years ago, I took the advertising plunge by promoting my wares in the newspaper, on the radio, and in the yellow pages. For years this was enough to generate plenty of business and my company grew as a result. Recently, though, I have come to the realization that online phone books are quickly overtaking the free advertising arena. The advantages to utilizing on these online outlets are enormous. I have seen an increased amount of traffic to my company’s website and my in-store sales have sharply risen. I strongly urge any business owner to make use of this great tool.