The amount of cell phones in use continues to grow exponentially. As new types of services come on line this contributes to the growth and marketing of cell phones. Statistics for cell phone usage indicate that the cell phone still has not reached critical mass. Infrastructure in undeveloped countries has a long way to progress and will provide more markets and room to grow in the coming years. The new digital spectrum will also provide a new twist to the services offered and create a launching pad for the industry to evolve. Russia and China are to enormous growth market that will contribute to this.